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Brand kit · Version 1.0

One identity.
Many voices.

The tools to tell our story clearly, consistently and with care. For everyone creating on behalf of Nirantarta Foundation.

Logos · Fonts · 7 icons · 3 editable post layouts · Usage guide

Nirantarta Foundation full-colour logo

A sustainable future
starts with people.

02 / Colour

Grounded in navy. Energised by red.

#0E2C58

Foundation navy

Headlines & primary surfaces

#E20001

Logo red

Accents & decorative rules

#F5F7FA

Paper

Room for the story to breathe

#3B4A62

Slate

Supporting copy

For red text on pale backgrounds, use #D60001. For emphasis on navy posts, use coral #FF5A5A. White: #FFFFFF.

03 / Typography

A clear voice. A human touch.

Headlines · Mulish ExtraBold

People first.
Always.

Strong, simple headings. Sentence case. Emphasise the number or idea that matters most.

Download Mulish ExtraBold ↓

Body copy · Crimson Pro Regular

Every community
has a story.

Warm, readable supporting text. Use it for context, quotes and longer stories.

Download Crimson Pro Regular ↓

Install the TTF files to use them in desktop design tools. Both fonts are supplied with their SIL Open Font Licences in the complete kit.

05 / Social post studio

Your story. Ready to share.

Choose a layout, write your message and export a square PNG for LinkedIn or Instagram. Save an editable design to pick up where you left off.

The fact

Make the
number count.

Evidence, awareness and the bigger picture.

The story

From the field.
In their words.

Community photographs and real experiences.

The invitation

A small act.
A shared future.

Volunteering, partnerships and calls to action.

1200 × 1200 px exports. Three editable layouts. Your photos stay in your browser. No account needed.

06 / Our voice

Speak with people. Start with the truth.

Warm, direct and specific. Show what people do, decide and change. Explain technical terms in everyday language.

  • Use verified statistics and keep the source, date and location in the post or caption.
  • Distinguish national context from the foundation’s own results.
  • Use real field photographs for real events, with permission from the people shown.
  • Replace sample copy before publishing. Give communities credit for their work.

07 / For your team

A shared folder. A consistent starting point.

Upload the complete kit to Google Drive so partners and volunteers can download the same assets.

  1. Download and unzip the complete kit.
  2. Upload the folder and ZIP to Google Drive.
  3. Share the master folder with Viewer access.
  4. Ask collaborators to download the studio, open it in a browser and save their own designs.

Google Drive can store the studio, but its preview will not run it. The downloaded HTML studio works offline.

Download the complete kit ↓